Get Found  ·  Local SEO

Local SEO that gets you found by nearby customers.

Show up in the Google map pack and "near me" results, and turn local searches into calls and visits. Google Business Profiles, the map pack, and the structured data that tells Google exactly where you operate. This is the technical and platform side of getting found locally.

When this makes sense

You are probably here because...

You are invisible in the map pack.

You rank fine in regular results but do not show up in the local three-pack, where most local clicks actually go.

You serve multiple locations.

Multiple offices, service areas, or franchise sites, and Google cannot tell them apart, or worse, conflates them into one.

Your Google Business Profile is an afterthought.

It exists, but it is unverified, thinly built, or sending signals that conflict with your website.

Your name, address, and phone do not match.

NAP details vary across your site, directories, and profiles, quietly eroding the consistency local ranking depends on.

What gets done

Local search, built into the platform.

Local structured data

  • LocalBusiness schema
  • Multi-location and department markup
  • Geo and area-served data
  • Validation and monitoring

Google Business Profile (technical)

  • Profile and category setup
  • Site-to-profile entity alignment
  • Service and area configuration
  • Review and Q&A structure

Location-page architecture

  • Per-location page structure
  • Service-area pages that do not cannibalize
  • Internal linking by location
  • Scalable multi-location templates

Citations & NAP consistency

  • NAP audit and cleanup
  • Citation consistency across the web
  • Entity alignment with the Knowledge Graph

How engagements work

Audit, build, verify.

Audit

I map how Google sees your locations today: profile state, local schema, NAP consistency, and where the site and profile disagree.

Build

I implement the local structured data, location-page architecture, and profile alignment, at the template level so multi-location stays consistent.

Verify

We confirm the markup validates, the site and profile agree, and track map-pack and local-ranking movement.

Selected work

Patterns from recent engagements.

Details anonymized; specifics available under NDA.

Common questions

The things people ask first.

What does local SEO cover that regular SEO doesn't?

Local search runs on its own signals: Google Business Profile, the map pack, proximity, and location-specific structured data, separate from your organic rankings. You can rank well organically and still be invisible in the local three-pack. Local SEO targets that local layer specifically.

Do you do the marketing side of local SEO, or just the technical?

The technical and platform side: LocalBusiness and multi-location schema, Google Business Profile setup and site-to-profile alignment, location-page architecture, and NAP consistency. We do handle ongoing local marketing, review campaigns, local ads, and content; but first we build the foundation it all stands on.

I have multiple locations. Can you handle that?

That’s where this work matters most. Multiple locations create exactly the problems local SEO solves: Google conflating locations, duplicate or cannibalizing pages, and inconsistent signals. Multi-location schema and a scalable location-page architecture tell Google precisely where you operate and keep each location distinct.

My Google Business Profile already exists. Isn't that enough?

Existing isn’t the same as optimized. Most profiles are under-built or send signals that conflict with the website: wrong categories, inconsistent NAP, missing structured data. Aligning the profile with your site’s local schema is often where the fastest local gains come from.

Will this help me show up in the Google map pack?

That’s the goal. Map-pack visibility comes from proximity, profile completeness and accuracy, consistent local signals, and reviews. The technical work, schema, profile alignment, location architecture, and NAP consistency, addresses the parts you control, which is most of them.

My site is on WordPress, does that change anything?

It plays to my strength: I build the local schema and location-page architecture straight into your WordPress templates, so multi-location scales cleanly. But local SEO is platform-agnostic: Shopify, custom, and other stacks get the same treatment.

Recent thinking

Insights on Local SEO.

All insights on Local SEO

Also relevant

Get found where you do business

Local SEO here is the technical and platform side: schema, profile alignment, and location architecture, scoped as a fixed engagement. WordPress is where my expertise runs deepest, but the work applies to any platform. Let us talk.

Start a conversation