Get Found  ·  Technical SEO

The technical SEO foundation your content needs to rank.

Good content does not rank if crawlers cannot reach it, search engines cannot parse it, or the architecture works against you. Technical SEO is the engineering layer underneath everything else, and it is where most sites quietly lose ground.

When this makes sense

You are probably here because...

Your rankings do not match your content.

You publish good work and it underperforms. Often the cause is not the content, it is crawlability, site architecture, or technical signals quietly holding it back.

You are migrating, redesigning, or replatforming.

Any structural change is where rankings get won or lost. Getting the technical foundation right before launch is far cheaper than recovering traffic after.

You have never had a real technical audit.

Your current setup got you this far, but no one has actually looked under the hood at crawl paths, indexation, structured data, and internal linking as a system.

You'd rather fix it once than keep patching.

Technical SEO is mostly a one-time engineering investment: fix the foundation once and it keeps paying off, instead of the same issues resurfacing every few months.

What gets done

The technical layer, audited and fixed.

Crawlability & indexation

  • Crawl-path, robots, and XML sitemap audit
  • Index bloat and duplicate-content cleanup
  • Canonical and pagination strategy
  • Log-file and Search Console analysis

Site architecture

  • URL structure and content hierarchy
  • Internal linking as a ranking system
  • Taxonomy and content-model design
  • Redirect mapping and cleanup

Structured data

  • Schema.org / JSON-LD implementation
  • Rich-result eligibility
  • Entity and Knowledge Graph signals
  • Validation and ongoing monitoring

Performance & Core Web Vitals

  • Core Web Vitals diagnosis
  • Caching and edge strategy
  • Render-blocking and asset cleanup
  • Image and media optimization

Measurement

  • Search Console and analytics setup
  • Rank and visibility baselines
  • Prioritized, handoff-ready reporting

How engagements work

Audit first, then fix.

Audit

I read the actual signals: crawl data, Search Console, structured data, architecture, and Core Web Vitals, rather than running one tool and forwarding the output. You get a prioritized findings report.

Fix

I implement the priority fixes at the source, so one change corrects every page it touches instead of patching pages one at a time.

Verify

We confirm the fixes in the wild: re-crawl, re-validate, and baseline the metrics so the improvement is measured, not assumed.

Selected work

Patterns from recent engagements.

Details anonymized; specifics available under NDA.

Common questions

The things people ask first.

What's the difference between technical SEO and regular SEO?

On-page SEO is about what’s on the page: copy, keywords, topics. Technical SEO is the engineering layer underneath: whether search engines can crawl, render, and index your pages, how the site is architected, how fast it loads, and what structured data it exposes. Strong content can’t rank if the technical foundation is working against it.

How is a technical SEO audit different from running a free tool?

A tool gives you a score and a generic checklist. An audit reads the actual signals: crawl data, Search Console, structured data, architecture, and Core Web Vitals, then tells you which issues are real, which are systemic (one template breaking every page that uses it), and what order to fix them in. The deliverable is a prioritized plan, not a number.

Will technical SEO improve my rankings on its own?

It removes the technical barriers holding your content back, and on a site with real issues that often produces meaningful gains. But it’s a foundation, not a magic lever: it works alongside good content. Think of it as clearing the obstacles between your content and the rankings it should already be earning.

Is this a one-time project or an ongoing retainer?

Mostly one-time. Technical SEO is largely an engineering investment: fix the architecture, crawlability, and structured data once and it pays off for years. Ongoing needs are light, mostly monitoring after major changes, migrations, or platform updates.

Does this work on any site, or only ones you built?

Any site, and inherited ones especially. The audit and fixes work at the architecture and template level regardless of who built it or what it runs on. Inherited sites are usually where the highest-impact technical issues are hiding.

My site is on WordPress, does that change anything?

It plays to my strength. WordPress is where my expertise runs deepest, so I move faster and am especially adept at catching platform-specific issues: autoloaded-option bloat, plugin query overhead, theme-level markup problems. The fundamentals of technical SEO are identical on every platform, so non-WordPress sites get the same rigor; WordPress sites just benefit from that extra layer of depth.

Recent thinking

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Also relevant

Find out what is holding your rankings back

A technical SEO audit is a fixed-scope engagement with a prioritized, handoff-ready report. WordPress is where my expertise runs deepest, but the work is platform-agnostic: Shopify, custom, and headless included. Let us talk about your site.

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