Moxie is a Rochester, NY-based WordPress development practice serving mid-market and enterprise organizations across Western and Upstate New York — and clients across the United States. I’m TJ, the developer behind Moxie, and I’ve spent 20 years building custom WordPress platforms from this region.

If you’re searching for a senior WordPress developer in Rochester for a complex platform build, an enterprise modernization, or a security recovery, this page is for you.

What I do.

I build and maintain custom WordPress platforms for organizations whose websites are doing real work: serving real customers, supporting real operations, generating real revenue. My practice covers six engineered solution lines:

Why Rochester.

Rochester has a particular kind of business ecosystem: the University of Rochester and RIT anchoring a serious tech corridor, a long tradition of optics and manufacturing engineering, a substantial healthtech sector, and a deep bench of mid-market businesses that have outgrown templates but aren’t large enough for full-time in-house WordPress teams. That’s the gap Moxie fills.

Working out of Rochester means I can show up in person for kickoffs and major reviews across the Greater Rochester region, Monroe County, and the broader I-90 corridor. Most engagements run remotely, but in-person time at the start of a project — when the architecture is being decided — is often the difference between a clean build and a series of expensive course corrections.

Who I work with.

Most clients fit one of a few profiles:

Mid-market organizations with a WordPress site that’s grown organically into a critical operational system, but is now slow, brittle, or both.
Enterprise teams who need custom WordPress development at the level of platform engineering, not template customization.
Organizations facing a compliance trigger — accessibility law enforcement, a privacy regulation that just took effect, a security incident — who need an engineer who’s done the remediation work before.
Established Rochester-area businesses building or rebuilding the website that represents their brand to the rest of the country.

Response times in the Rochester region.

For Rochester-area clients, I can usually be on site within hours for emergency work (active breach, major outage), and within days for standard discovery. Remote work begins immediately. The local presence isn’t a marketing line — it’s an operational advantage when something is actively wrong with your platform.

Recent engagements.

A sample of recent work:

Rebuilt a broken enterprise WordPress site for a national K-12 education company without changing a pixel of the frontend. Read the case study.
Built a custom WordPress AI pipeline that generates accessible reading-mode content versions for a grant-funded non-profit, without sacrificing SEO. Read the case study.
Unified a national franchise network onto a single privacy-first WordPress platform. Read the case study.
Built a self-serve directory platform that automates intake, billing, and lifecycle management for thousands of listings. Read the case study.

About Me.

20 years of WordPress work, single-member LLC, based in Greater Rochester, NY. Background in custom platform engineering, accessibility, and security. More on the about page.

Ready to talk?

If you’re considering a custom WordPress engagement in Rochester or anywhere in upstate New York, the fastest path is a conversation. Send a project brief.

WordPress Developer in Rochester, NY