Moxie is a senior WordPress development practice serving Buffalo, NY and Erie County from Rochester. I’m TJ, the developer behind Moxie, with 20 years of building custom WordPress platforms for mid-market and enterprise clients across upstate New York and the country.
Moxie is based in Rochester. In-person work in Buffalo is scheduled monthly when engagements warrant — typically for kickoffs, major architectural reviews, and pre-launch milestones. Day-to-day engineering runs remotely.
What I do.
Custom WordPress platform engineering, organized into six solution lines:
- Custom WordPress platform architecture
- Legacy WordPress modernization
- AI integration on WordPress
- Security hardening and breach recovery
- Data privacy and compliance
- Accessibility (WCAG 2.2 AA) monitoring and remediation
Why Buffalo.
Buffalo’s industry mix overlaps significantly with the kinds of WordPress engagements Moxie takes on. The Buffalo Niagara Medical Campus has anchored a substantial healthcare and life-sciences sector. The region’s financial-services and insurance corridors have grown alongside it. Manufacturing remains a meaningful presence, and the western terminus of the I-90 corridor connects Buffalo’s business community to the rest of upstate New York’s market.
What ties most of these industries together for WordPress purposes: they’re regulated. Healthcare runs into HIPAA-adjacent privacy considerations. Financial services lives under industry compliance frameworks. Insurance operates under state regulatory layers. WordPress sites in these sectors don’t have the option of “good enough” — they need real engineering, real security posture, and real accessibility conformance.
Who I work with.
Clients in the Buffalo region tend to share a few traits:
- Healthcare and life-sciences organizations whose WordPress sites handle patient-adjacent content, professional resources, or partner portals — and need to meet regulatory requirements off-the-shelf themes weren’t built to satisfy.
- Financial-services or insurance firms running marketing or member-facing WordPress sites with privacy and accessibility exposure.
- Manufacturing companies with substantial dealer/distributor portals, product catalogs, or B2B engines built (or being rebuilt) on WordPress.
- Mid-market organizations with WordPress sites that have aged into the kind of technical debt that needs serious modernization, not patching.
How engagements run.
A Buffalo engagement typically opens with an on-site kickoff at the client’s office — usually a half-day to align on the platform’s goals and constraints. Engineering runs remotely from then on, with weekly written check-ins and a working environment the client can interact with from week two. In-person reviews are scheduled at major architectural milestones, typically once a month for the duration of the build.
Recent engagements.
A sample of recent work, all of which is applicable to Buffalo-area mid-market and enterprise clients:
- Rebuilt a broken enterprise WordPress site for a national education company — without changing the frontend. Read the case study.
- Built a custom AI pipeline generating three accessible content versions per page, with no SEO penalty. Read the case study.
- Unified a national franchise network’s fragmented subdomain structure onto a single privacy-first WordPress platform. Read the case study.
- Built a zero-touch directory platform that runs without daily admin intervention. Read the case study.
About Me.
20 years of WordPress work, single-member LLC, based in Greater Rochester. Active across upstate New York, serving clients nationally. More on the about page.
Ready to talk?
If you’re a Buffalo-area organization considering a custom WordPress engagement, the fastest path is a brief conversation. Send a project brief.