WordPress Case Studies & Engagements

AI Integration

Three accessible reading modes per page, in any language — AI-generated and SEO-safe.

A non-profit needed three accessibility reading modes per page, in any language. I built an AI pipeline that generates and translates them on the fly, without the SEO penalty of duplicate content. The result: accessibility compliance across every page, with no added work for the editorial team.

reading modes per page: 3
generation time per page: ~15s
duplicate-content SEO risk: 0

Read the case study

Legacy Modernization

Rebuilt a broken enterprise WordPress site — without changing the frontend.

Replaced a broken Gutenberg-heavy enterprise build with ACF Flex content models, fixed SEO and accessibility at the architecture level, and gave the internal team a backend they could actually use. The frontend stayed pixel-identical so external traffic and inbound links saw no change — all the upgrades happened underneath.

frontend pixels changed: 0
backend code rewritten: 100%
accessibility target: WCAG 2.2 AA

Read the case study

Generative Engine Optimization

Structured data alone moved the numbers on a 24-year-old domain.

A national facilities-management software vendor with a 24-year-old domain and no active SEO program. A full structured-data implementation, the only variable in play, lifted organic impressions 20% and clicks 10% in three months.

Organic impressions: +20%
Organic clicks: +10%
Other SEO changes (schema only): 0

Read the case study

Managed Hosting

Rebuilt international music festival’s site for peak traffic

An international music festival came to us with a site that crashed during peak traffic, a usability problem, and a previous backup compromise that had cost them production data. We rebuilt the site for speed, accessibility, and ease of use, then put it on managed hosting with backups stored in two separate secure locations.

downtime in peak traffic: 0
secure backup locations: 2
database backup cadence: Real-time

Read the case study

Security & Hardening

Stopped a theater’s hack-and-recover cycle, then rebuilt their site on hardened infrastructure.

A local theater's WordPress site was getting compromised repeatedly. Their previous developer couldn't stop it. We moved them to secure managed hosting, hardened the existing site against the active vectors, then kept it exploit-free for 8 months while a full custom rebuild ran in parallel.

exploit-free on hardened hosting: 8 months
compromises since launch: 0
uptime through season: 100%

Read the case study

Site Migrations

Five separate sites consolidated into one, with the search equity carried across intact.

A global CNC manufacturer in aerospace and defense, five separate sites consolidated onto one platform. Roughly 400 redirects, mapped and served at the edge through Cloudflare, carried the search equity across intact.

Sites consolidated: 5 to 1
Redirects mapped: ~400
Edge redirect layer: Cloudflare

Read the case study

Platform Architecture

Unified a fragmented franchise network into one privacy-first WordPress platform.

Dozens of franchise locations on fragmented subdomains, each with its own SEO and admin overhead. I consolidated everything onto a single domain, built privacy-first infrastructure, and automated franchisee onboarding.

locations on one domain: Dozens
cookie consent banners: 0
new franchise onboarding: 1-click

Read the case study

Multilingual

Multilingual rollout for regional dealership: 3 of the top 10 organic-traffic pages now in non-English.

A Western NY automotive dealership expected multilingual to serve a small audience. The actual outcome: 3+ of their top 10 organic-search traffic pages now rank in languages other than English. SEO turned out to be the bigger story.

top-10 traffic pages in non-English: 3-4
English page rankings preserved: 100%
languages serving the WNY market: Multiple

Read the case study

Technical SEO

Fundamentals first, then structured data, and an 18% lift in six months.

A national debt-collection agency with an established site but no active SEO program. Six months of technical fundamentals and a structured-data layer lifted organic impressions 18% and clicks 12%.

Organic impressions: +18%
Organic clicks: +8%
To measurable lift: 6 mo

Read the case study

Platform Architecture

A zero-touch WordPress directory platform — no daily admin required.

A large national member-based organization's directory required daily manual intervention. I built a zero-touch platform where users register, pay, manage, and expire listings on their own, with no admin in the loop. Payment, notifications, and listing lifecycle run end-to-end, scaling without staff overhead as membership grows.

daily admin actions: 0
lifecycle paths (paid + free): 2
customer self serve: 100%

Read the case study

Platform Architecture

One platform deployed to four sites: shared backend, unique brands.

A regional property developer with four distinct apartment communities needed four refreshed websites. Built one custom platform with full UX, SEO, and accessibility improvements, then cloned it to the other three with their own branding. Same technical benefits across all four for substantially less than four separate builds.

properties on one platform: 4
accessibility level across every site: WCAG-AA
shared backend, four brands: 1

Read the case study

Platform Architecture

Two locations sharing one brand name: schema that let Google distinguish them.

A local barbershop expanded to a second location with the same business name. Google was confusing the two locations and consolidating SEO authority incorrectly. We deployed advanced location schema so each location had its own entity, address, business profile, and search presence.

locations known by Google: 2
schema validation pass rate: 100%
cross-location SEO confusion: 0

Read the case study

Platform Architecture

Single-page nonprofit site, expanded into full website without a rebuild.

A nonprofit had budget for a single-page site, with hopes of expanding later. We built the page with a content architecture designed to support a full multi-page site in a future phase. A year later, additional grant funding came in and the site expanded with minimal additional engineering.

expansion without rebuild: Full site
wasted phase-one work: 0
budget-respecting architecture: Phased

Read the case study

Case Studies

Recent bespoke WordPress engagements.

Three accessible reading modes per page, in any language — AI-generated and SEO-safe.

Rebuilt a broken enterprise WordPress site — without changing the frontend.

Structured data alone moved the numbers on a 24-year-old domain.

Rebuilt international music festival’s site for peak traffic

Stopped a theater’s hack-and-recover cycle, then rebuilt their site on hardened infrastructure.

Five separate sites consolidated into one, with the search equity carried across intact.

Unified a fragmented franchise network into one privacy-first WordPress platform.

Multilingual rollout for regional dealership: 3 of the top 10 organic-traffic pages now in non-English.

Fundamentals first, then structured data, and an 18% lift in six months.

A zero-touch WordPress directory platform — no daily admin required.

One platform deployed to four sites: shared backend, unique brands.

Two locations sharing one brand name: schema that let Google distinguish them.

Single-page nonprofit site, expanded into full website without a rebuild.

Let's talk about what you're building

Case Studies

Recent bespoke WordPress engagements.

Three accessible reading modes per page, in any language — AI-generated and SEO-safe.

Rebuilt a broken enterprise WordPress site — without changing the frontend.

Structured data alone moved the numbers on a 24-year-old domain.

Rebuilt international music festival’s site for peak traffic

Stopped a theater’s hack-and-recover cycle, then rebuilt their site on hardened infrastructure.

Five separate sites consolidated into one, with the search equity carried across intact.

Unified a fragmented franchise network into one privacy-first WordPress platform.

Multilingual rollout for regional dealership: 3 of the top 10 organic-traffic pages now in non-English.

Fundamentals first, then structured data, and an 18% lift in six months.

A zero-touch WordPress directory platform — no daily admin required.

One platform deployed to four sites: shared backend, unique brands.

Two locations sharing one brand name: schema that let Google distinguish them.

Single-page nonprofit site, expanded into full website without a rebuild.

Let's talk about what you're building.

Let's talk about what you're building