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  1. Platform Architecture 8 min read

    WordPress structured data: how schema markup compounds into long-term search authority.

    The default state of a WordPress page is that Google has to guess what it is. The page might have a title, a body, a...

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  2. Platform Architecture 7 min read

    Building a faceted browse experience for WordPress content (without FacetWP).

    Content-heavy WordPress sites accumulate filterable lists: blog posts that need filtering by category and tag, products by attribute, case studies by industry, events by date...

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  3. Local SEO 7 min read

    Multi-location WordPress: centralized content libraries with per-location overrides.

    The multi-location WordPress site grows by accretion. The first version has three locations, each built as its own page, each maintained by hand. Easy. The...

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  4. Platform Architecture 7 min read

    WordPress’s default search isn’t search.

    WordPress ships with a search function. What it doesn’t ship with is search. The default behavior is a SQL LIKE query against post titles and...

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  5. Platform Architecture 9 min read

    Building a custom WordPress event calendar: when The Events Calendar isn’t the right answer.

    The Events Calendar (TEC) is one of the most widely deployed plugins in the WordPress ecosystem, and on paper, it’s easy to see why. It...

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  6. Platform Architecture 8 min read

    WordPress site search analytics: the content-gap roadmap hiding in your search bar.

    Open the search analytics on any WordPress site that has site search enabled and look at the last 30 days of queries. You’ll see, roughly:...

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  7. Platform Architecture 8 min read

    When not to go headless: API-first WordPress instead.

    When the question is "should we go headless?", the answer is usually "no." But the value people are reaching for — performance, flexibility, modern frontends — is achievable without the operational overhead. Here's how API-first architecture on the WordPress monolith gets you most of the way there.

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  8. Platform Architecture 6 min read

    The integration debt every WordPress CRM connector accumulates.

    Every WordPress site that talks to a CRM does it through some kind of connector. They all start simple. Two years in, the integration is doing six jobs it wasn't designed for, and nobody quite knows what triggers what.

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  9. Platform Architecture 6 min read

    Managed hosting isn’t a substitute for WordPress infrastructure thinking.

    There’s a common misreading of what managed WordPress hosting buys you: the assumption that if the host handles the platform, you don’t have to think...

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  10. Platform Architecture 9 min read

    Why custom WordPress beats off-the-shelf — every time.

    Custom WordPress development costs more upfront than buying a template, then it pays back indefinitely. Faster, better for SEO, distinct on brand, and built to evolve. Why custom is the right call for more sites than people think.

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  11. Platform Architecture 6 min read

    Stop configuring giant plugins. Build a small one instead.

    The default WordPress problem-solving instinct goes like this: identify the need, search the plugin directory, pick the option with the highest install count and decent...

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  12. Platform Architecture 7 min read

    The best WordPress handoff isn’t a document. It’s a 20-minute video.

    Every WordPress project that ships gets a documentation deliverable. Some flavor of “editor’s guide” lands in a Google Doc or a Notion page on the...

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  13. Platform Architecture 7 min read

    Designing WordPress data models that survive contact with editors.

    WordPress data modeling is the most consequential decision in a custom build — and the one most agencies treat as an afterthought. Most clean-on-paper models fall apart the first time an editor needs to do something they weren't planned for.

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  14. Platform Architecture 6 min read

    The WordPress admin is also a product. Design it that way.

    Every WordPress site has two products: the one visitors see and the one editors use to keep it running. Most agencies ship the visitor-facing one to high standards and leave the admin to defaults. The cost shows up in stale content within months.

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