Topic
SEO
Posts in this archive
15 insights
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WordPress local SEO: how to win the Google map pack
For a local business, the most valuable real estate in all of search is the map pack: the cluster of three listings, with a map,...
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How to migrate off Wix or Squarespace without losing your SEO
The decision to leave Wix or Squarespace usually comes from outgrowing them. You want real performance, control over how the site works, custom functionality the...
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Generative Engine Optimization for WordPress: getting cited by ChatGPT, Perplexity, and AI Overviews.
Search is in the middle of the largest behavioral shift since mobile. A growing share of the queries that used to land on a Google...
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WordPress structured data: how schema markup compounds into long-term search authority.
The default state of a WordPress page is that Google has to guess what it is. The page might have a title, a body, a...
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The four decisions that determine whether a multilingual WordPress site compounds or stays a footnote.
Multilingual WordPress sits in a tooling category that’s been settled for years: Weglot, WPML, Polylang, TranslatePress, MultilingualPress, and a handful of smaller players. Weglot is...
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Building a brand entity: how WordPress earns a Knowledge Panel
Google does not only index pages. It recognizes entities: people, organizations, places, products, and the relationships between them. That web of things and connections is...
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Going multilingual: the SEO upside most US WordPress sites ignore.
The default assumption on most US WordPress sites is that the audience is English-only. The default isn’t wrong—most visitors to most American sites are English...
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How WordPress sites get cited by ChatGPT, Gemini, and AI Overviews
Search is splitting in two. Alongside the familiar list of blue links, there is now an answer written by a machine: Google’s AI Overviews, Gemini,...
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Server-side Google Reviews for WordPress: the cookie-free pattern.
A Google Reviews widget on a WordPress page works by loading Google’s widget JavaScript, which renders the star rating and review carousel inside an iframe...
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WordPress Core Web Vitals: what actually moves rankings, and what doesn’t
Core Web Vitals are real, they are a genuine Google ranking signal, and they are almost universally misunderstood. The typical pattern: someone runs a Lighthouse...
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Consolidating multiple WordPress domains into one site: the 301 strategy that protects SEO.
The scenario is common enough to count as a category: a business has five or six domains, each with a WordPress site of various vintages,...
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WordPress internal linking: the ranking system hiding in your own site
Internal links are the most underused ranking lever on most WordPress sites. They are the one SEO factor you control completely: no outreach, no waiting...
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WordPress crawlability and indexation: the SEO that happens before ranking
Most SEO advice starts at the end of the story: keywords, content, links, rankings. But ranking is the last step in a chain, and the...
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Backfilling alt text with AI: a single afternoon for thousands of WordPress images.
The accessibility debt is real and predictable. A typical 5-year-old WordPress site has somewhere between 1,000 and 10,000 images in the media library. Best case,...
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Why custom WordPress beats off-the-shelf — every time.
Custom WordPress development costs more upfront than buying a template, then it pays back indefinitely. Faster, better for SEO, distinct on brand, and built to evolve. Why custom is the right call for more sites than people think.
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