Topic

SEO

Posts in this archive

8 insights

  1. AI Integration 8 min read

    Generative Engine Optimization for WordPress: getting cited by ChatGPT, Perplexity, and AI Overviews.

    Search is in the middle of the largest behavioral shift since mobile. A growing share of the queries that used to land on a Google...

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  2. Platform Architecture 8 min read

    WordPress structured data: how schema markup compounds into long-term search authority.

    The default state of a WordPress page is that Google has to guess what it is. The page might have a title, a body, a...

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  3. Multilingual 9 min read

    The four decisions that determine whether a multilingual WordPress site compounds or stays a footnote.

    Multilingual WordPress sits in a tooling category that’s been settled for years: Weglot, WPML, Polylang, TranslatePress, MultilingualPress, and a handful of smaller players. Weglot is...

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  4. Multilingual 8 min read

    Going multilingual: the SEO upside most US WordPress sites ignore.

    The default assumption on most US WordPress sites is that the audience is English-only. The default isn’t wrong—most visitors to most American sites are English...

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  5. Data Privacy & Compliance 6 min read

    Server-side Google Reviews for WordPress: the cookie-free pattern.

    A Google Reviews widget on a WordPress page works by loading Google’s widget JavaScript, which renders the star rating and review carousel inside an iframe...

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  6. Legacy Modernization 9 min read

    Consolidating multiple WordPress domains into one site: the 301 strategy that protects SEO.

    The scenario is common enough to count as a category: a business has five or six domains, each with a WordPress site of various vintages,...

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  7. AI Integration 9 min read

    Backfilling alt text with AI: a single afternoon for thousands of WordPress images.

    The accessibility debt is real and predictable. A typical 5-year-old WordPress site has somewhere between 1,000 and 10,000 images in the media library. Best case,...

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  8. Platform Architecture 9 min read

    Why custom WordPress beats off-the-shelf — every time.

    Custom WordPress development costs more upfront than buying a template, then it pays back indefinitely. Faster, better for SEO, distinct on brand, and built to evolve. Why custom is the right call for more sites than people think.

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