Topic

ACF

Posts in this archive

5 insights

  1. Local SEO 7 min read

    Multi-location WordPress: centralized content libraries with per-location overrides.

    The multi-location WordPress site grows by accretion. The first version has three locations, each built as its own page, each maintained by hand. Easy. The...

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  2. Platform Architecture 7 min read

    WordPress’s default search isn’t search.

    WordPress ships with a search function. What it doesn’t ship with is search. The default behavior is a SQL LIKE query against post titles and...

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  3. AI Integration 6 min read

    Auto-generated alt text for WordPress: where it works, where it fails.

    Here is the complete, updated article with the technical and contextual corrections seamlessly integrated, along with some added markdown formatting to make it easier to...

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  4. Platform Architecture 7 min read

    Designing WordPress data models that survive contact with editors.

    WordPress data modeling is the most consequential decision in a custom build — and the one most agencies treat as an afterthought. Most clean-on-paper models fall apart the first time an editor needs to do something they weren't planned for.

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  5. Platform Architecture 6 min read

    The WordPress admin is also a product. Design it that way.

    Every WordPress site has two products: the one visitors see and the one editors use to keep it running. Most agencies ship the visitor-facing one to high standards and leave the admin to defaults. The cost shows up in stale content within months.

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