Topic

Editorial Workflows

Posts in this archive

24 insights

  1. AI Integration 8 min read

    Generative Engine Optimization for WordPress: getting cited by ChatGPT, Perplexity, and AI Overviews.

    Search is in the middle of the largest behavioral shift since mobile. A growing share of the queries that used to land on a Google...

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  2. AI Integration 8 min read

    WordPress 7.0’s native AI: what actually changes.

    WordPress 7.0, codenamed Armstrong, shipped on May 20, 2026 with native AI as its headline. Most of the coverage so far has been about which...

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  3. Platform Architecture 8 min read

    WordPress structured data: how schema markup compounds into long-term search authority.

    The default state of a WordPress page is that Google has to guess what it is. The page might have a title, a body, a...

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  4. Multilingual 9 min read

    The four decisions that determine whether a multilingual WordPress site compounds or stays a footnote.

    Multilingual WordPress sits in a tooling category that’s been settled for years: Weglot, WPML, Polylang, TranslatePress, MultilingualPress, and a handful of smaller players. Weglot is...

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  5. Accessibility 9 min read

    The complete WordPress accessibility audit: from scanner output to remediated production code.

    The market for “accessibility audits” on WordPress is genuinely confused. The same word covers everything from a 10-minute browser-extension scan to a 3-month multi-disciplinary engagement...

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  6. AI Integration 6 min read

    Why most WordPress chatbot integrations get scrapped within six months.

    Every WordPress chatbot integration follows roughly the same curve: install, fanfare, decline, removal. By month six, someone proposes removing it and nobody pushes back. The pattern is structural, not vendor-specific.

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  7. Platform Architecture 7 min read

    Building a faceted browse experience for WordPress content (without FacetWP).

    Content-heavy WordPress sites accumulate filterable lists: blog posts that need filtering by category and tag, products by attribute, case studies by industry, events by date...

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  8. Multilingual 8 min read

    Going multilingual: the SEO upside most US WordPress sites ignore.

    The default assumption on most US WordPress sites is that the audience is English-only. The default isn’t wrong—most visitors to most American sites are English...

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  9. Accessibility 8 min read

    Continuous accessibility monitoring vs. one-time audits: what each actually delivers.

    Accessibility services tend to fall into two categories. The first is the audit: an engagement that runs typically 2-6 weeks, examines the site against WCAG...

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  10. AI Integration 7 min read

    The dynamic landing page engine: one URL that shape-shifts to match each ad campaign.

    Open the typical agency’s landing-page portfolio and you’ll find some version of the same problem: 40 nearly identical pages, each tied to a specific ad...

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  11. Platform Architecture 7 min read

    Multi-location WordPress: centralized content libraries with per-location overrides.

    The multi-location WordPress site grows by accretion. The first version has three locations, each built as its own page, each maintained by hand. Easy. The...

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  12. Platform Architecture 9 min read

    Building a custom WordPress event calendar: when The Events Calendar isn’t the right answer.

    The Events Calendar (TEC) is one of the most widely deployed plugins in the WordPress ecosystem, and on paper, it’s easy to see why. It...

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  13. AI Integration 6 min read

    Auto-generated alt text for WordPress: where it works, where it fails.

    Here is the complete, updated article with the technical and contextual corrections seamlessly integrated, along with some added markdown formatting to make it easier to...

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  14. AI Integration 9 min read

    Beyond chatbots: AI agent-assist for WordPress support teams.

    The chatbot-versus-human framing is a false binary. The interesting AI work in WordPress support isn’t “replace the human with a bot”; it’s “give the human...

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  15. Accessibility 6 min read

    WordPress accessibility documentation: what to capture, and why future-you will thank you.

    Accessibility work on a WordPress site is an ongoing process, not a one-time push. Plugins update, content changes, new components get added, third-party scripts come...

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  16. Accessibility 8 min read

    Why WordPress sites need real screen-reader testing — not just scanners.

    Run any WordPress site that’s passed automated accessibility tests through a real screen reader for ten minutes. Within that window you’ll almost always find at...

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  17. AI Integration 9 min read

    Backfilling alt text with AI: a single afternoon for thousands of WordPress images.

    The accessibility debt is real and predictable. A typical 5-year-old WordPress site has somewhere between 1,000 and 10,000 images in the media library. Best case,...

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  18. Accessibility 9 min read

    WordPress accessibility belongs in the code, not in an overlay.

    The accessibility overlay vendors have done extraordinary marketing work in the last five years. AccessiBe, UserWay, EqualWeb, AudioEye — each one offers some version of...

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  19. AI Integration 8 min read

    WordPress AI integrations: capabilities, not chatbots.

    Every WordPress site shipped a chatbot in the last twelve months. Almost none of them are used. Meanwhile, the AI integrations that would actually make...

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  20. Platform Architecture 8 min read

    WordPress site search analytics: the content-gap roadmap hiding in your search bar.

    Open the search analytics on any WordPress site that has site search enabled and look at the last 30 days of queries. You’ll see, roughly:...

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  21. Platform Architecture 9 min read

    Why custom WordPress beats off-the-shelf — every time.

    Custom WordPress development costs more upfront than buying a template, then it pays back indefinitely. Faster, better for SEO, distinct on brand, and built to evolve. Why custom is the right call for more sites than people think.

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  22. Platform Architecture 7 min read

    The best WordPress handoff isn’t a document. It’s a 20-minute video.

    Every WordPress project that ships gets a documentation deliverable. Some flavor of “editor’s guide” lands in a Google Doc or a Notion page on the...

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  23. Platform Architecture 7 min read

    Designing WordPress data models that survive contact with editors.

    WordPress data modeling is the most consequential decision in a custom build — and the one most agencies treat as an afterthought. Most clean-on-paper models fall apart the first time an editor needs to do something they weren't planned for.

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  24. Platform Architecture 6 min read

    The WordPress admin is also a product. Design it that way.

    Every WordPress site has two products: the one visitors see and the one editors use to keep it running. Most agencies ship the visitor-facing one to high standards and leave the admin to defaults. The cost shows up in stale content within months.

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