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  1. AI Integration 8 min read

    Generative Engine Optimization for WordPress: getting cited by ChatGPT, Perplexity, and AI Overviews.

    Search is in the middle of the largest behavioral shift since mobile. A growing share of the queries that used to land on a Google...

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  2. AI Integration 6 min read

    Why most WordPress chatbot integrations get scrapped within six months.

    Every WordPress chatbot integration follows roughly the same curve: install, fanfare, decline, removal. By month six, someone proposes removing it and nobody pushes back. The pattern is structural, not vendor-specific.

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  3. Platform Architecture 7 min read

    Building a faceted browse experience for WordPress content (without FacetWP).

    Content-heavy WordPress sites accumulate filterable lists: blog posts that need filtering by category and tag, products by attribute, case studies by industry, events by date...

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  4. Multilingual 8 min read

    Going multilingual: the SEO upside most US WordPress sites ignore.

    The default assumption on most US WordPress sites is that the audience is English-only. The default isn’t wrong—most visitors to most American sites are English...

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  5. Platform Architecture 7 min read

    WordPress’s default search isn’t search.

    WordPress ships with a search function. What it doesn’t ship with is search. The default behavior is a SQL LIKE query against post titles and...

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  6. AI Integration 8 min read

    WordPress AI integrations: capabilities, not chatbots.

    Every WordPress site shipped a chatbot in the last twelve months. Almost none of them are used. Meanwhile, the AI integrations that would actually make...

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  7. Platform Architecture 8 min read

    WordPress site search analytics: the content-gap roadmap hiding in your search bar.

    Open the search analytics on any WordPress site that has site search enabled and look at the last 30 days of queries. You’ll see, roughly:...

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