Topic

Consent

Posts in this archive

9 insights

  1. Data Privacy & Compliance 7 min read

    Branded maps for WordPress: better, cheaper, and without the consent banner.

    Google Maps is the default map embed on the web. It’s also the wrong default for most marketing sites, on three separate axes at once:...

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  2. Data Privacy & Compliance 9 min read

    GDPR, CCPA, and the consent banner WordPress sites don’t actually need.

    The consent banner is now near-universal on WordPress sites, especially in markets exposed to GDPR or CCPA. The shared assumption is that the banner is...

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  3. Data Privacy & Compliance 7 min read

    Reporting Google Ads ROI without third-party cookies.

    Removing Google Analytics from a WordPress site (and the consent banner that came with it) raises an immediate question from the marketing team: how do...

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  4. Data Privacy & Compliance 6 min read

    Self-hosted WordPress analytics: the consent banner you can finally remove.

    Google Analytics is the cookie that’s hardest to defend on a WordPress consent banner. It’s also the easiest to replace — and replacing it gives...

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  5. Data Privacy & Compliance 6 min read

    Hosting WordPress video without YouTube’s cookies.

    A YouTube embed loads Google's tracking on every visitor, regardless of whether they play the video. Self-hosting or using click-to-load removes the cookies without sacrificing the video. Here are the three approaches that actually work.

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  6. Data Privacy & Compliance 7 min read

    WordPress and the ‘Do Not Sell’ architecture: GPC, CMPs, and the GTM Data Layer.

    WordPress sites in markets exposed to GDPR have spent the last several years figuring out how to remove third-party trackers entirely, because the EU model...

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  7. Data Privacy & Compliance 8 min read

    Server-side ad attribution for multi-location and franchise WordPress sites.

    The scenario is industry-standard for multi-location service businesses: pet services, dental practices, fitness studios, healthcare networks, real estate brokerages. The corporate website is a single...

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  8. Data Privacy & Compliance 6 min read

    Server-side Google Reviews for WordPress: the cookie-free pattern.

    A Google Reviews widget on a WordPress page works by loading Google’s widget JavaScript, which renders the star rating and review carousel inside an iframe...

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  9. Data Privacy & Compliance 7 min read

    Server-side social embeds for WordPress: the cookie-free pattern.

    Every Instagram embed loads Meta's tracking infrastructure on the visitor's browser. The standard embed is a privacy liability. The server-side alternative renders the same content as static HTML without any of the cookies.

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