Topic
Consent
Posts in this archive
9 insights
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Branded maps for WordPress: better, cheaper, and without the consent banner.
Google Maps is the default map embed on the web. It’s also the wrong default for most marketing sites, on three separate axes at once:...
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GDPR, CCPA, and the consent banner WordPress sites don’t actually need.
The consent banner is now near-universal on WordPress sites, especially in markets exposed to GDPR or CCPA. The shared assumption is that the banner is...
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Reporting Google Ads ROI without third-party cookies.
Removing Google Analytics from a WordPress site (and the consent banner that came with it) raises an immediate question from the marketing team: how do...
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Self-hosted WordPress analytics: the consent banner you can finally remove.
Google Analytics is the cookie that’s hardest to defend on a WordPress consent banner. It’s also the easiest to replace — and replacing it gives...
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Hosting WordPress video without YouTube’s cookies.
A YouTube embed loads Google's tracking on every visitor, regardless of whether they play the video. Self-hosting or using click-to-load removes the cookies without sacrificing the video. Here are the three approaches that actually work.
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WordPress and the ‘Do Not Sell’ architecture: GPC, CMPs, and the GTM Data Layer.
WordPress sites in markets exposed to GDPR have spent the last several years figuring out how to remove third-party trackers entirely, because the EU model...
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Server-side ad attribution for multi-location and franchise WordPress sites.
The scenario is industry-standard for multi-location service businesses: pet services, dental practices, fitness studios, healthcare networks, real estate brokerages. The corporate website is a single...
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Server-side Google Reviews for WordPress: the cookie-free pattern.
A Google Reviews widget on a WordPress page works by loading Google’s widget JavaScript, which renders the star rating and review carousel inside an iframe...
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Server-side social embeds for WordPress: the cookie-free pattern.
Every Instagram embed loads Meta's tracking infrastructure on the visitor's browser. The standard embed is a privacy liability. The server-side alternative renders the same content as static HTML without any of the cookies.
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