Topic

Editor Experience

Posts in this archive

17 insights

  1. Platform Architecture 8 min read

    WordPress structured data: how schema markup compounds into long-term search authority.

    The default state of a WordPress page is that Google has to guess what it is. The page might have a title, a body, a...

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  2. AI Integration 6 min read

    Why most WordPress chatbot integrations get scrapped within six months.

    Every WordPress chatbot integration follows roughly the same curve: install, fanfare, decline, removal. By month six, someone proposes removing it and nobody pushes back. The pattern is structural, not vendor-specific.

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  3. Platform Architecture 7 min read

    Building a faceted browse experience for WordPress content (without FacetWP).

    Content-heavy WordPress sites accumulate filterable lists: blog posts that need filtering by category and tag, products by attribute, case studies by industry, events by date...

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  4. AI Integration 7 min read

    The dynamic landing page engine: one URL that shape-shifts to match each ad campaign.

    Open the typical agency’s landing-page portfolio and you’ll find some version of the same problem: 40 nearly identical pages, each tied to a specific ad...

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  5. Security Hardening 8 min read

    WordPress form spam protection: honeypot, CAPTCHA, Akismet — what to use when.

    Spam against WordPress forms is so common it counts as ambient noise. The bots are automated, persistent, and uninterested in any specific site. They crawl...

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  6. Platform Architecture 7 min read

    Multi-location WordPress: centralized content libraries with per-location overrides.

    The multi-location WordPress site grows by accretion. The first version has three locations, each built as its own page, each maintained by hand. Easy. The...

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  7. Platform Architecture 7 min read

    WordPress’s default search isn’t search.

    WordPress ships with a search function. What it doesn’t ship with is search. The default behavior is a SQL LIKE query against post titles and...

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  8. Platform Architecture 9 min read

    Building a custom WordPress event calendar: when The Events Calendar isn’t the right answer.

    The Events Calendar (TEC) is one of the most widely deployed plugins in the WordPress ecosystem, and on paper, it’s easy to see why. It...

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  9. AI Integration 9 min read

    Backfilling alt text with AI: a single afternoon for thousands of WordPress images.

    The accessibility debt is real and predictable. A typical 5-year-old WordPress site has somewhere between 1,000 and 10,000 images in the media library. Best case,...

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  10. Security Hardening 6 min read

    Passkeys for WordPress: when 2FA isn’t enough anymore.

    The standard WordPress account security posture in 2024 looks roughly like: enforce strong passwords, require 2FA via TOTP, hope for the best. That’s been adequate...

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  11. Platform Architecture 8 min read

    WordPress site search analytics: the content-gap roadmap hiding in your search bar.

    Open the search analytics on any WordPress site that has site search enabled and look at the last 30 days of queries. You’ll see, roughly:...

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  12. Platform Architecture 8 min read

    When not to go headless: API-first WordPress instead.

    When the question is "should we go headless?", the answer is usually "no." But the value people are reaching for — performance, flexibility, modern frontends — is achievable without the operational overhead. Here's how API-first architecture on the WordPress monolith gets you most of the way there.

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  13. Legacy Modernization 7 min read

    What a real WordPress technical-debt audit actually finds.

    The standard WordPress audit deliverable is a list of about 30 findings, mostly catalogued from automated tools. Plugin count, last update dates, PHP and WordPress...

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  14. Platform Architecture 9 min read

    Why custom WordPress beats off-the-shelf — every time.

    Custom WordPress development costs more upfront than buying a template, then it pays back indefinitely. Faster, better for SEO, distinct on brand, and built to evolve. Why custom is the right call for more sites than people think.

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  15. Platform Architecture 7 min read

    The best WordPress handoff isn’t a document. It’s a 20-minute video.

    Every WordPress project that ships gets a documentation deliverable. Some flavor of “editor’s guide” lands in a Google Doc or a Notion page on the...

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  16. Platform Architecture 7 min read

    Designing WordPress data models that survive contact with editors.

    WordPress data modeling is the most consequential decision in a custom build — and the one most agencies treat as an afterthought. Most clean-on-paper models fall apart the first time an editor needs to do something they weren't planned for.

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  17. Platform Architecture 6 min read

    The WordPress admin is also a product. Design it that way.

    Every WordPress site has two products: the one visitors see and the one editors use to keep it running. Most agencies ship the visitor-facing one to high standards and leave the admin to defaults. The cost shows up in stale content within months.

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